Title page for etd-0627115-114915


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URN etd-0627115-114915
Author Wen-jung Chen
Author's Email Address No Public.
Statistics This thesis had been viewed 5362 times. Download 732 times.
Department EMBA
Year 2014
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title A Study on the Key Success Factor for the Growth of Population in Traditional Chinese Medical Industry
Date of Defense 2015-06-05
Page Count 83
Keyword
  • 4C Strategic Marketing
  • National Health Insurance
  • cost analysis
  • utilization of healthcare resources
  • Chinese medicine
  • Abstract In 1984,Traditional Chinese Medicine(TCM) and Western medicine joined the National Health Insurance, were included insurance benefits. In recent years, the utilization of traditional Chinese medicine has been stagnant or even decline, the utilization has been floated during 29 to 30% . With respect to the Western medicine and Dental grow year after year, the growth rate of TCM is obviously insufficient. Many experts and scholars have warned for this situation .
     The medical thinking of TCM emphasizes the prevention is better than cure especially. Instead of spending a large budget to do the high-tech inspection, or do unnecessary treatment. We should make people know and understand Chinese medicine, and then make good use of Chinese medicine . Not only to protect the health of people, but also to reduce hospital utilization, decrease the costhealth care resources. That mean the development of TCM is necessary.
    Advisory Committee
  • Shih-Jer Chen - chair
  • T.C. Lin - co-chair
  • Chi-Cheng Wu - advisor
  • Hao-Jie Lin - advisor
  • Files
  • etd-0627115-114915.pdf
  • Indicate in-campus at 1 year and off-campus access at 1 year.
    Date of Submission 2015-07-27

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