||Porter’s (1990) Four Stages of National Competitive Development are: factor-driven, investment-driven, innovation-driven and wealth-driven. At last stage, the drivers of social development come from the desire to upgrade living quality and pursue the goal of entertainment, leisure, enjoyment, and beauty. In the background, every country begins to emphasize on knowledge economics and creative economics. As well as Taiwan, government brings up two tern plan of culture and creative industries. The first tern stresses on promoting artistic appreciation to enrich the facilities of industrial park. Next, the second tern accents on combinations from different business sectors/fields and culture clusters.|
Five greatest of culture and creative parks always at the stage of drawing land ownership and building hardware infrastructures in five years. Hwa Shun Cultural and Creative Industrial Park is set on the golden area in Taipei and finally bidden the fifteen-year ownership of ROT (Refurbish-Operate-Transfer) by Taiwan Culture and Creative Company and introduced to the business model. Be the first mover of culture an d creative parks in Taiwan, the experiences of Hwa Shun is definitely important no matter It would success or lose.
In this essay, the writer trys to modify Porter’s diamond model(1996,1999) according to the characteristic of culture and creative industries, and pick the Beijing 798 Artistic Village, and Korea Paju Bookcity plus Heiry Artistic Village as the success case to discuss the essential elements of culture and creative clusters. Finally benchmarks the key points to Hwa Shun, and discusses the role of government and the problem of promoting culture and creative industrials in Taiwan.
Above all, this essay indicates the interaction between the core of creation and environment, plus the good corporate situation between creative workers and A-style talent are the most important cluster factors. To go a step further, it needs lot of fund and infrastructures to become a industry, in the meantime, how to set up a good evaluated system to inject fund into culture and creative industries through accumulated knowledge is a key point. Otherwise, mass media is other culture and creative industries’ channel, it always has a long and complicated supply chain, and an integrated supply chain can reduce cost effectively and encourage knowledge circulation through cluster effect, therefore be the one that government can nurture strenuously.
In demand part, this essay based on three factors of artistic appreciation including culture participation, culture opportunity, and culture consumption to analysis consumers, according to this view, mass population are easier possess capacity to be engaged in culture campaign and really result in consumption. A proper feedback system and platform would benefit cash and resources inflow and support more creative works in experiment step keep creating, and furthermore provide excellent products by means of A-style peoples’ cooperation, finally gain the mass population’s identification and increase culture participation and culture consumption.