Title page for etd-0627108-095634


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URN etd-0627108-095634
Author Chu-Wen Chiu
Author's Email Address No Public.
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Department Master of Business Administration Program in International Business
Year 2007
Semester 2
Degree Master
Type of Document
Language English
Title The research of entry modes of MNEs- The case study of Acer and Samsung Electronics in European Markets
Date of Defense 2008-06-14
Page Count 101
Keyword
  • acer
  • entry mode
  • entry strategy
  • samsung electronics
  • european market
  • Abstract With increasing globalism, most firms are expanding operations into many different countries. Company operations are not single location; the plants, warehouses, and distribution centers are located in terms of the proximity of the resource base and the cost
    benefits derived from the most advantageous locations. Multinational enterprises were resulted because of markets of products in a specific nation were too mature to increase the sales volume. Firms could no longer gain profits from domestic markets and revenue from the domestic markets were shrinking. The development of a multinational enterprise must be relevant to its different foreign entry modes. Its selection is a complex process in
    that the firm must evaluate multiple factors, such as the extent of the risk of investing in a nation and how much the firm is involved in the host countries.
    The research aim of this thesis is to compare the cases ACER of Taiwan and Samsung Electronics co. (SEC) of Korea in terms of how each firm dealt with barriers to entry in
    the electronics industry and thus become strong competitors in the world. The thesis also focuses on the selection of foreign entry mode to achieve success in business expansion.
    This research focuses on the internationalization process of Acer, a Taiwanese firm and Samsung Electronics Co. (SEC), a Korean firm, in European markets.
    Advisory Committee
  • Pei-how Huang - chair
  • Cher-Hung Tseng - co-chair
  • Cher-Min Fong - advisor
  • Files
  • etd-0627108-095634.pdf
  • indicate in-campus access in a year and off_campus not accessible
    Date of Submission 2008-06-27

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