||Because of the high development of the Internet, backpacking traveling is getting more and more popular. For travelers, information of traveling to foreign countries can easily be obtained by just clicking some key words on the Internet. As for group package tourism, travel agencies facing problems such as complexity and uncertainty due to the long supplier chain. With not so much information provided on the travel agencies’ website, this kind of tradition group package travel cannot fulfill nowadays customers’ needs. This new trend forced the tourism industry to change their traditional business model.|
When it comes to operating group tourism, A company tried a new business model by removing intermediation and simplify the complicated supplier chain in order to make a breakthrough and bring the idea of “New Luxury-ism” into products. By improving the quality of tourism and obtain first-hand information directly from the local supplier, A company designed exclusive tours to attract and develop new clients.
This study chooses A company as the subject of case study, investigating the innovative business model by checking the itinerary and the website and comparing this model with traditional ones. With its disintermediation supplier chain, A company successfully utilizes this network and removes uncertainty in their travel package. Besides, A company also takes advantage from clients’ blogs for an interactive marketing.
Finally, the current study summarizes the comparison between the traditional and A company’s innovative business model and elaborates on the value of the innovative model. The research results can also provide practical reference for future tourism industry.