||Since 1990s, the publishing industry in China begins to pursue the new management and integration model Conglomerate , however, is the main reform direction under the changes and challenges of the domestic and international environment.|
This paper primarily concentrates on “the evolution and impact of publishing conglomeratization in China ”After reviewing the development history and current structure of publishing industry in China, and comparing with the development experiences of Taiwan, this paper has found that the conglomerate surely brings economies of scale, but the intervention of the market, concerning the control and influence of CCP and its government, will be an obstacle to the development of the publishing industry.
Furthermore, in order to improve the cross-strait publishing exchange, this study also highlighted the need for understanding the strengths, weakness, opportunities, and threats about publishing exchange, cooperation and competition between Taiwan and China.
Here, the restriction of publishing rights in China is still a key problem to Taiwan’s publishers. But now under the regulation of WTO, the restriction will loosen gradually; and the rising power of publishers, from Taiwan to China, in the Chinese publishing market is blurring the line between the realms of politics and the realms of market, the future favors the later.