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|Type of Document
||A Study on Entry Strategies of Malaysian Market for Taiwanese Manufacturers of Polycarbonate Sheet and Film|
|Date of Defense
||Tawanese plastic industry is a traditional industry which developed in early century. It's the essential industry of economic development for recently decades too. In Taiwan, small and medium-sized enterprises (SMEs) are the important role for domestic economics. Under the trend of globalization, SMEs face the challenge that how to maintain the competitive advantage, it is a great urgency for the said industry to develop the new market. This study used qualitative research, and the main purpose of this study is to explore Malaysian market entry strategy for a Taiwanese polycarbonate sheet and film industry. Malaysia is a member States of the Association of Southeast Asian Nations (ASEAN). The ASEAN Economic Community (AEC) and the Malaysian refinery and petrochemical integrated development project (RAPID) will attract Taiwanese investment to Malaysian.|
This study attempted to propose an entry strategy based on establishing a branch in Malaysia for the case firm. The purpose is to propose an effective entry strategy for the Taiwanese firms and firms intending to target Malaysia as their major market to achieve the benefits of business expansion.
The results learned from literature review, case data collection, and analyses are:
1. To direct investment is more effective for customization.
2. Hiring the local employees in Malaysia, because the local employees are not only familiar with the local manners and customs, market trends and various governmental laws and regulations; but also easy to reach the consensus with the local consumers. It also can be conducive to develop the local markets and stand firm.
||Tsai, Hsien-tang - chair|
Chao-Cheng Chung - co-chair
Cher -Min Fong - advisor
Cher-Hung Tseng - advisor
Indicate in-campus at 5 year and off-campus access at 5 year.|
|Date of Submission