||According to official data released by Apple and Google, as well as market research agency Adjust and Localytics, there is an increasing number of dead apps just put away to the store. These apps are unattractive to users, so that users do not want to waste bandwidth and time to download, otherwise, delete or idle the app immediately. The reason is, apps yield explosion but users' attention is limited, so as hardware resources, such as screen, memory and storage. In this environment, software developers must continue to find any key breakthrough, or they will still create only zombie apps.|
I have been working in the industry due to software development for many years. In my experience, software companies or individual developers, always take the point of view of technical or functional modules to design software. This thinking model is exactly like manufacturing and processing. User experience is often overlooked in the process, not much effert for users’ observation of their real needs and exploration. So that developers continue to create the software difficult to use, afterwards people spend more time to learn and adapt the software.
In order to explore how to fully integrate the user experience design to software development process, this research will use IDEO's HCD Toolkit, implement Hear, Create and Deliver stages to understand user's needs and difficulties through rapid prototypes to carry out testing and evaluation. Technical development with program is finally the last stage. The whole process was focused on the exploration of user stories, insight into their needs, as well as fast and efficient prototype, frequent iterative testing, and appropriate references to Norman's design psychology theories, including Affordance and Mental Models. So the app will not be only in line with the needs of users, but also very intuitive to operate and understand.
This research will develop an app for "Tainan 1616"’s shopping mechanism. The observation and interview ethnic is in the land of Tainan, like independent designers, farmers, fishermen, to help these people lack the resources or information, to have the opportunity to embrace new technology applications in the app marketing. So they can sell their own special products in app, to solve the existing financial difficulties.
This research found that, many of the recommendations by HCD Toolkit for design Thinking, will let programmers no longer just think about technical details or costs, but go deep into the real needs of users. Through users' talk, empathy and observation of their behavior and expression, developers can re-design a variety of possible solutions. Before actually entering the technichal programming, they can has sufficient observation with multiple users, quick and efficient iterative testing, for a variety of design concepts. It will save a lot of unnecessary costs and research technology.