Title page for etd-0625113-145722


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URN etd-0625113-145722
Author Yuan-yu Fu
Author's Email Address No Public.
Statistics This thesis had been viewed 5560 times. Download 58 times.
Department Information Management
Year 2012
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The Effects of the Layout of Web Images on Eye-tracking of User Experience
Date of Defense 2013-06-18
Page Count 72
Keyword
  • browse purpose
  • image layout
  • preference
  • eye-tracking
  • user experience
  • eye movement
  • Abstract This paper aims to discuss the impact of web images layout on eye movement and user experience in different browse purposes. The manipulations of experiment are “image layout” and “browse purposes”. In the eye-tracking experiment, allow subjects to experiment on three browse purposes; via eye-tracking instrument and after questionnaire to obtain data. The final result of this research proposes a conclusion and provides few suggestions for the web image layout design and future research. 
    The result shows that the web images layout partially significant affected by eye movement in different browse purposes; moreover, these two image layouts also displayed some differences on the visual movement. In the preference, the result of questionnaire is significant on appeal measure; however, the self-pleasure is insignificant. This research has valuable implications for web image layout design and future research.
    Advisory Committee
  • Feng-Yang Kuo - chair
  • Yih-Jeng - co-chair
  • Hsin-Hui Lin - advisor
  • Files
  • etd-0625113-145722.pdf
  • Indicate in-campus at 5 year and off-campus access at 5 year.
    Date of Submission 2013-07-25

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