Title page for etd-0625102-085451


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URN etd-0625102-085451
Author Tsui-Pin Wang
Author's Email Address ping752@giga.net.tw
Statistics This thesis had been viewed 5342 times. Download 8680 times.
Department Human Resource Management
Year 2001
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The Relationship between Internal Marketing Practice,Job Satisfaction, and Employee Turnover Intension 
- A case study of H chain entertainment business
Date of Defense 2002-04-27
Page Count 83
Keyword
  • Employee Turnover Intension
  • Internal Marketing Practice
  • KTV
  • Job Satisfaction
  • Abstract Internal Marketing is a strategy to reduce employee turnover and related high costs. It is a strategy of applying marketing philosophy and principles to people who serve the external customer so that the best possible people can be employed and retained, and so that they will do the best possible work.
    Many studies offer insights into the relationship between job satisfaction, and employee turnover. This study tries to use these variables to predict turnover intension and in order to offer possible solution to the problem of excessive turnover.
    The results found that all of the internal marketing practices, include training, management support, internal communication, personnel management and involvement in external communication have positive impact on job satisfaction,but negative impact on employee turnover intension.
    Advisory Committee
  • none - chair
  • none - co-chair
  • none - advisor
  • Files
  • etd-0625102-085451.pdf
  • indicate access worldwide
    Date of Submission 2002-06-25

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