Title page for etd-0624115-234109


[Back to Results | New Search]

URN etd-0624115-234109
Author Ren-hui Wang
Author's Email Address No Public.
Statistics This thesis had been viewed 5574 times. Download 3709 times.
Department Information Management
Year 2014
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title UX and Eye Movement study of the RWD in E-commerce
Date of Defense 2015-07-14
Page Count 67
Keyword
  • UI design
  • Responsive web design (RWD)
  • User experience
  • Browse purpose
  • Eye-tracking
  • Eye movement
  • Abstract The purpose of this study is to find out the best UI design pattern of responsive website display for tablets and smartphones.
    This study was conducted in two stages. The user experience questionnaire was used in the first stage to understand the relationship between UI design and user experience, and to find out which design pattern has the best user experience.
    The second stage was based on the result of the first stage. In this stage, The best and the worst design patterns were observed and verified by eye-tracking instrument. The browsing purpose was added at this stage to investigate the impact of eye movement on different browsing purposes.
    The results show that the grid UI design pattern has the best user experience on either tablets or smartphones under the condition of surfing. In addition, these two types of browsing purposes also displayed differences in the visual movement. Most users follow the ”Z” movement pattern when they browse this website leisurely, but follow the “reverse N” movement pattern when they have specific goals.
    Advisory Committee
  • Yu-Chen Yang - chair
  • Li-Ting Huang - co-chair
  • Hsin-Hui Lin - advisor
  • Files
  • etd-0624115-234109.pdf
  • indicate access worldwide
    Date of Submission 2015-07-25

    [Back to Results | New Search]


    Browse | Search All Available ETDs

    If you have more questions or technical problems, please contact eThesys