Title page for etd-0624108-002542


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URN etd-0624108-002542
Author Yu-Hsuan Liu
Author's Email Address No Public.
Statistics This thesis had been viewed 5353 times. Download 3254 times.
Department Human Resource Management
Year 2007
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The Relationship betweenTransformational Leadership, HR Branding Involvement and Employee Brand Behavior- take hotel industry for example
Date of Defense 2008-06-09
Page Count 87
Keyword
  • Brand behavior
  • HR Branding Involvement
  • Employee brand
  • Transformational leadership
  • Abstract Based on the theoretical insights from the newly arising concept of “Employee
    Brand”, this study seeks to explore the relationships between transformational
    leadership, human resource branding involvement, employee brand and employee
    brand behavior. Adapting the methodology of releasing 2-level survey to domestic
    hotels, this study aims to examine the impact of transformational leadership and HR
    branding involvement on employee brand and brand behavior. The 34
    organizational-level questionnaires answered by the HR supervisors and the 326
    individual-level questionnaires by the frontline employees were analyzed by
    descriptive statistics, exploratory factors, reliability, linear regression, and hierarchical
    linear models.
    The findings of the research indicates that transformational leadership influences
    the employee brand and therefore results in the brand behavior delivering brand
    values. In addition, employee brand behavior is also relevant to HR branding
    involvement. The contribution of this paper lies in the focus of how leadership and
    HR involvement affect employee’s understanding and willingness of delivering brand
    values, which was not previously discussed in other relative documents.
    Advisory Committee
  • Liang-Chih Huang - chair
  • Shyh-jer Chen - co-chair
  • Shu-Lin Wu - advisor
  • Jing-Fen Uen - advisor
  • Files
  • etd-0624108-002542.pdf
  • indicate accessible in a year
    Date of Submission 2008-06-24

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