||Resulting from the tendency of globalization and giant leap of applied technologies, the market enviorement has been changed overwhelmingly and swiftly. To sustain the leading position, beside the continuous imrpovement and innovation on the enterprise’s own competences, alliance and cooperation among enterprises seems one reasonable option. In pursuit new growth, rapid expansion, more market-share, higher competetiveness, own the most advanced technologies and sophisiticated management system, and to enjoy the target synergy, M&A is commomly recognized as an effective solution. Therefore, the number and the scale of M&A activities are boosting and increasing worldwide recently. Many international leading enterprises conduct M&A activities across nations and even industries, thus, the market enviorement and the enterprises themselves have been reshaped speedly and severely. Doubtlessly, M&A has become a main-stream strategy nowadays.|
Mark W. Johnson described the idea on his book, Seizing the White Space, pointing out an enterprise shall, before its compertitors, to seizing the competition foundation of next generation to sustian the growth and be profitable. By properly identifing the customers’ value principal, holding the ctitical resouces and conducting business model innovations is the language and key to reshape the enterprise, grap the new growth and enter into the new filed ro sustain the enterprise.
This study summarized how a successful OEM/ODM enterprise reshapes itself to a licensed brand-holding one by reaching its target milestones under a sophisticated busniess deployment.
Not only the scheme of this M&A plan is well-planned to enable the subject enterprise the chance to expand itself from flat panel to TV industry, the subject enterprise also has the insight and vision to join the competition of SMART TV for next generation by clearly identifing noncustomers’ value pricipal, getting the critical resouces (worldwide famouse brand, advanced technologies, quality employees), rebuilding its own business process to change its comtition foundation to generate its enterprise’s value and change its profut formula and reach its business model innovation.