Title page for etd-0623113-102818


[Back to Results | New Search]

URN etd-0623113-102818
Author Ju-Chiung Lu
Author's Email Address No Public.
Statistics This thesis had been viewed 5350 times. Download 0 times.
Department EMBA
Year 2012
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title A Research of Key Factors In Customer Loyalty-PCB layout Industry
Date of Defense 2013-05-27
Page Count 131
Keyword
  • customer loyalty
  • strategic alliance
  • service quality
  • customer value
  • customer satisfaction
  • Abstract Along with the advance of era of scientific technology, Product unceasing weeding through the old to bring forth the new, How to emerge in numerous like products, Except that must join externally popularly、Simple operation outside element, The intrinsic function also needs to be formidable and stable, And also needs to consider safety regulations and that the demand of environment protection various countries proposed, such as EU, North America and Japan and other countries already set the request of environmental protection to the electron and information product one after another. Therefore the technology and production process of product must continuously renew, Can be able to follow the footsteps of producer research and development, But the design of printed wiring board (PCB layout) in process of research and development the technical capability is important, Because it to the function and stable and Ann gauge product whether can through having the decisive influence, Therefore the R&D department and relations of PCB of layout Corporation Electronic Co. are close, but PCB layout Corporation also hopes that strengthens and improves the loyalty of customer with customer's partnership, this is also the subject of research this discussion.
    This research and discusses the domestic and foreign related literature after the depth interview, Reorganizes to be the value of this industrial customer, Also is affects the customer satisfaction five tremendous influence factors, product quality, price, delivery date, service quality and strategic alliance one-stop services as the key point of this depth interview, In the share of operation and experience because of these case company practices, after the material collection and analysis reorganized, reached several main conclusions:
    1. The customers seek for the way majority of PCB layout Corporation introduced by the friend or the engineer, because the friend cooperates has been able to understand the way of its ability and coordination.
    2. The customers choose the condition of PCB layout Corporation, mainly looked that which manufacturers is capable of making the product of company and has cooperated as the main condition of choice.
    3. The life cycle of product is long, such as server and IPC industry, because pursues the high stability. Therefore the importance of quality is bigger than the delivery date. But the life cycle of product short such as notebook industry or consumption product, then the importance of delivery date is bigger than the quality.
    4. The notebook industry of consisting mainly of the ODM/OEM customer, is bigger than the quality to the delivery date importance. but company that gives priority to the private brand, because the time can control, therefore the importance of quality is bigger than the delivery date.
    5. The price to the layout stage is not the important key aspect, the low price strategy to the customer not too strong attraction.
    6. The service quality the degree of scale small company well-respected is much greater than the larger scale companies
    7. Strategic alliance one-stop services are attractive regarding the scale small company, but regarding having production line great scale the demand of company not this part.
    Advisory Committee
  • Huang, Liang-Chih - chair
  • Chen, Shyh-jer - co-chair
  • Jin Feng Uen, PhD, RN - advisor
  • Files
  • etd-0623113-102818.pdf
  • Indicate in-campus at 99 year and off-campus access at 99 year.
    Date of Submission 2013-07-24

    [Back to Results | New Search]


    Browse | Search All Available ETDs

    If you have more questions or technical problems, please contact eThesys