||In awareness of environmental protection, energy saving and carbon reduction are global fever topics, while LED technology in lighting application is under the fast growth trend, Strategies Unlimited projections from 2011 to 2016, the LED lighting market with a compound annual growth rate of 17%, and the BOM cost of LED lamps will also drop 28% of the compound annual growth rate from 2010-2015. According to McKinsey 2010 global lighting market model report, forecasts for 2016 in global lighting market, LED proportion will reach 41%, and by 2020, it will be as high as 64%. Due to LED technology threshold is not high as well as the industrial value of sustainable growth under the condition, which attracts many enterprises scrambled to cut in. Under intense competition results, many enterprisesrepeatedly obtain the market share by using price as the method, but at the same time industry caused widespread poor profits.This also has the influence to the case company stable operation in Taiwan lighting market for decades.|
This study is using the case study method, for LED product features, and its development trend in the future, Taiwan lightingchannels and lighting applications in the market, doing a wide range of secondary data collection; combining case company's resources, to propose the futureLED lighting market strategies in Taiwan. Italso carried the interviews toward the downstream end-customerswithin the focus developing channel in case company, to define and clarify the service model as well as its value chain, in order tomake the business design proposal which case company needs to reform.