||Former research on entry strategies are generally focused on finding the determining factors for MNCs' entry timing or entry mode. Albeit MNCs' ultimate reason of investing in foreign markets are gaining profits, number of papers discussing MNCs' strategies and the performance of their subsidiary are far away from representing its importance – especially in the realm of service industries. Meanwhile, along with advanced technology and the trend of globalization, international trades are flourishing. Financial firms are as well in the bloom due to their job as being capital borrowers and lenders. In Taiwan, since the government allowed foreign banks to invest in 1964, foreign banks contributed much in breeding financial innovation and training professionals. Their performances are as well benchmarks for domestic banks. |
Combined with aforementioned backgrounds and motives, this thesis aims at discussing the relation between the resources and decisions of the foreign banks' parent firms and its Taiwan branches' performance in order to figure out the key factor affecting the performance of these banks' Taiwan branches. Thus, this study will serve foreign banks' Taiwan branches as samples and list resource condition variables of their parent banks according to OLI framework. The entry timing of these foreign banks is served as the strategy behavior variable. Via analyzing sample data before and after the Financial Holding Company Act and Merger and Acquisition of Financial Institutions Act with multiple regressions, this study intends to confirm the key factor affecting the performance of these banks' Taiwan branches. According to the results, the key factor would be entry timing. That is, regardless of the environmental challenges posed against these banks, the first mover advantage dominates in explaining the performance of these banks' Taiwan branches.