Title page for etd-0623105-173128


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URN etd-0623105-173128
Author Eun-ha Park
Author's Email Address somethingnew77@hotmail.com
Statistics This thesis had been viewed 5357 times. Download 13498 times.
Department Business Management
Year 2004
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The Innovation Strategy and R&D Management of Samsung Group – An Explorative Study
Date of Defense 2005-06-14
Page Count 74
Keyword
  • Samsung Group
  • R&D
  • innovation
  • globalization
  • Abstract In 2001 the IT industries in the world were in a recession and world top companies were in a deficit storm, but Samsung Electronics(SEC) still could make huge income. The success factors of SEC includes leadership, company culture, recruiting, huge investment, e-business, and sports marketing, etc. This thesis tries to do case study about Samsung Group, one of the representative Jaebol(Korean big companies) of Korea, and the main objects of study are SEC and electronic-related subsidiary companies like SDI, SEM etc., to study Samsung Group’s innovation strategy and R&D management.
    Firstly, this thesis divided the contents of SEC’s Digital Convergence goal and strategy into B to B and B to C, and named as up-stream innovation and down-stream innovation respectively. As one of the main success factors of electronic industries is R&D, I empathize SEC’s unusual technology learning or R&D strategy in the first part, that is R&D history of semiconductor, mobile phone, and TFT-LCD, and its R&D organization.
    Secondly is the so-called innovation strategy, and this thesis define it to be consisted of four main factors, that is domestic up-stream innovation, international down-stream innovation, domestic down-stream innovation, and international up-stream innovation, which is its innovation process.
    Finally, I analyzed SEC’s financial ratio, to prove the above non-financial factors more specifically. As a result, Samsung invested huge money to R&D, which is needed for Digital Convergence product, like semiconductor, TFT-LCD, mobile phone etc, based on the vertical integration of group organization, growing to multinational company throughout the innovation strategy.
    Advisory Committee
  • H. Jason Huang - chair
  • Chi-cheng Wu - co-chair
  • Chin-Tarn Lee - advisor
  • Jen-Jsung Huang - advisor
  • Files
  • etd-0623105-173128.pdf
  • indicate access worldwide
    Date of Submission 2005-06-23

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