Title page for etd-0622113-224059


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URN etd-0622113-224059
Author Guo-Ying Hung
Author's Email Address No Public.
Statistics This thesis had been viewed 5350 times. Download 1974 times.
Department Business Management
Year 2012
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The Learning Process of Chain Restaurants Entrepreneurer
Date of Defense 2013-06-14
Page Count 85
Keyword
  • entrepreneurship
  • Chain restaurants
  • brand
  • Abstract To start and run successful chain restaurants, entrepreneurers are always the core characters in this process. However, in the field of chain restaurant industry studies, few are focusing on the issue about entrepreneurers, especially their learning process. In this research, we used narrative inquiry interview to explore and systematically analyze four chain restaurant entrepreneurial stories. We summed up the three levels of dining entrepreneurer’s learning experience including "chain restaurant entrepreneurer's learning process", "chain restaurants entrepreneurial characteristics" and "the meaning of brand in the chain restaurant industry". This research found that chain restaurant entrepreneurers have many implementation features in the entrepreneurial process where the experience links learning together. Besides, brand is not only a method for entrepreneurers to pass on their own experience and knowledge, but also a management tool. To cross over from a single store to the chains improves the learning method with heavier responsibility. In this learning process, entrepreneurers gradually become different people, for example, the pattern of thinking and the expectations of employees. To conclude, start-up not only changes entrepreneurers’ learning and life, but more about the deep transformation of personal essence. Moreover, brand can be seen as the concrete results based on entrepreneurs’ accumulative experiences.
    Advisory Committee
  • Chan-Wei, Tsai - chair
  • Chi-yuan, Wang - co-chair
  • Yu-chung, Liu - advisor
  • Dun-Hou, Tsai - advisor
  • Files
  • etd-0622113-224059.pdf
  • Indicate in-campus at 0 year and off-campus access at 1 year.
    Date of Submission 2013-07-22

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