| URN |
etd-0622109-022521 |
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| Author |
Shiso-chun Lin |
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| Author's Email Address |
jill.lin1@gmail.com |
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| Statistics |
This thesis had been viewed 5602 times. Download 6357 times. |
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| Department |
Business Management |
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| Year |
2008 |
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| Semester |
2 |
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| Degree |
Master |
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| Type of Document |
|
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| Language |
zh-TW.Big5 Chinese |
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| Title |
City Marketing Strategy- take Taipei International new row mian Festival for example |
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| Date of Defense |
2009-06-14 |
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| Page Count |
100 |
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| Keyword |
Taipei International New row Mian Festival
City Marketing
City Image
|
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| Abstract |
For Taiwanese new row mian is small food and is also one part of
life and history. By promotion of Taipei International New row, Taiwanese
can know and place importance on this traditional small food. In addition, Taipei International New row can improve the business of new row mian industry and city awareness of Taipei in the whole world. City Marketing
become a top priority of each government. Therefore,in this thesis
take Taipei International new row mian Festival for example and take advantage of research method, like observation, doing the literature review, case studies and interviews. I hope that this thesis can conduct the Key factor of City Marketing strategy, give some recommendations
and references for research institution、non-governmental groups and government. I propose some recommendations as follows:
1、 Organization of plan group must be integrity and resources must be
integrated
2、Give target market strong attraction and strengthen city position
3. Strengthen the connections with the product and target market |
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| Advisory Committee |
jen-tsung Huang - chair
jr-wei Tzeng - co-chair
Cher-Min Fong - advisor
Hsien-tang Tsai - advisor
|
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| Files |
indicate accessible in a year |
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| Date of Submission |
2009-06-22 |
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