Title page for etd-0622109-022521


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URN etd-0622109-022521
Author Shiso-chun Lin
Author's Email Address jill.lin1@gmail.com
Statistics This thesis had been viewed 5602 times. Download 6357 times.
Department Business Management
Year 2008
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title City Marketing Strategy- take Taipei International new row mian Festival for example
Date of Defense 2009-06-14
Page Count 100
Keyword
  • Taipei International New row Mian Festival
  • City Marketing
  • City Image
  • Abstract For Taiwanese new row mian is small food and is also one part of
    life and history. By promotion of Taipei International New row, Taiwanese
    can know and place importance on this traditional small food. In addition, Taipei International New row can improve the business of new row mian industry and city awareness of Taipei in the whole world. City Marketing
    become a top priority of each government. Therefore,in this thesis
    take Taipei International new row mian Festival for example and take advantage of research method, like observation, doing the literature review, case studies and interviews. I hope that this thesis can conduct the Key factor of City Marketing strategy, give some recommendations
    and references for research institution、non-governmental groups and government. I propose some recommendations as follows:
    1、 Organization of plan group must be integrity and resources must be
      integrated
    2、Give target market strong attraction and strengthen city position

    3. Strengthen the connections with the product and target market
    Advisory Committee
  • jen-tsung Huang - chair
  • jr-wei Tzeng - co-chair
  • Cher-Min Fong - advisor
  • Hsien-tang Tsai - advisor
  • Files
  • etd-0622109-022521.pdf
  • indicate accessible in a year
    Date of Submission 2009-06-22

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