Title page for etd-0621112-162900


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URN etd-0621112-162900
Author En-Chieh Liu
Author's Email Address No Public.
Statistics This thesis had been viewed 5567 times. Download 0 times.
Department Finance
Year 2011
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The effect of customer satisfaction on consumer spending growth at different stages of the business cycle
Date of Defense 2012-06-14
Page Count 42
Keyword
  • National American Customer Satisfaction Index
  • recession
  • business cycle
  • The financial obligations ratio
  • Discretionary consumer expenditures
  • Abstract This study investigates the effect of National American Customer Satisfaction Index (NACSI) to aggregate consumer spending at different stage of business cycle. In this paper we use the data from The National Bureau of Economic Research (NBER) to determine the recession term ,and we use EGARCH model to catch the asymmetric performance of aggregate consumer spending at different stage of business cycle.
    In this study we found that when the economic is not in recession period, improvement in aggregate customer satisfaction have a positive impact on future changes in aggregate discretionary consumer spending. The growth in financial obligations ratio have a negative impact on future changes in aggregate discretionary consumer spending at whole business cycle. The growth in financial obligations ratio also attenuate the positive impact from customer satisfaction, and the effect become more strong in recession period.
    Advisory Committee
  • Chou-Wen Wang - chair
  • Chun-Hua Tang - co-chair
  • Miao-Ling Chen - advisor
  • Files
  • etd-0621112-162900.pdf
  • Indicate in-campus at 99 year and off-campus access at 99 year.
    Date of Submission 2012-06-21

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