Title page for etd-0620115-140732


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URN etd-0620115-140732
Author Chih-chi Huang
Author's Email Address No Public.
Statistics This thesis had been viewed 5381 times. Download 1567 times.
Department Information Management
Year 2014
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Factors Affecting Funder’s Intention to Invest in Crowdfunding Projects: A Trust-based Perspective
Date of Defense 2015-06-30
Page Count 126
Keyword
  • Project Type
  • Initial trust-building model
  • Trust
  • Theory of Reasoned Action
  • Crowdfunding
  • Abstract Traditionally, start-up companies receive funding from venture capital, business angels or bank loans. Recently crowdfunding platforms add a new funding channel for new ideas, creative projects and attractive products from the general public.
    Why people invest in crowdfunding projects is an interesting issue. Previous research has investigated several factors, such as funder's motivation and creator's characteristics, but not much has studied the underlying mechanism that affect the investment decision. In this research, we examine the issue from the relationship perspective. In particular, we focus on the role of trust in the investment decisions and factors that may affect funder's trust.
    An experiment was designed and conducted based on historical crowdfunding projects in FlyingV, a major crowdfunding website in Taiwan. Our findings show that :(1) Creator's expertise, creator's reputation, project information quality, similarity and institution-based trust affect the funder's trust on project creators; (2) Creator's expertise is the major reason for people to build the trust; (3) Trust on creators affects the funder's intention to invest in crowdfunding projects; and (4) The revealed investment intention and the eventual fundraising success have significant correlations.
    Advisory Committee
  • Chao-Min Chiu - chair
  • Shao-Jung Wang - co-chair
  • Ting-Peng Liang - advisor
  • Files
  • etd-0620115-140732.pdf
  • Indicate in-campus at 1 year and off-campus access at 1 year.
    Date of Submission 2015-07-20

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