Title page for etd-0618114-111146


[Back to Results | New Search]

URN etd-0618114-111146
Author Wei-tung Kuo
Author's Email Address No Public.
Statistics This thesis had been viewed 5351 times. Download 386 times.
Department Human Resource Management
Year 2015
Semester 1
Degree Master
Type of Document
Language English
Title How does green employer branding influence organizational commitment?Exploring the mediating mechanism
Date of Defense 2014-06-19
Page Count 78
Keyword
  • green employer banding
  • job characteristics
  • leadership
  • training
  • organizational commitment
  • performance management
  • compensation
  • Abstract This study explores the relationship between green employer branding and organizational commitment. Employer establishes green employer branding in order to develop a green image, attract potential employees and retain current employees. However, there are few literatures exploring how employer branding affects current employees. To investigate and realize the outcome of green employer branding, this study uses organizational commitment as the dependent variable. According to the consumer behavior model, consumers need to experience a product before generating brand loyalty, and only if it meets their expectation. With this concept, current employees must experience several corporate practices, such as job characteristics, leadership, training, performance management, and compensation, to distinguish whether the green business is worth their commitment. As such, there is a probable existence of a mediating mechanism.
    The results indicate that there are indeed mediating mechanisms between green employer branding and organizational commitment. The five mediators as mentioned above are only however, partially mediating. For employers who are awarded the green initiates, job characteristics will be the top priority. Thus, if job content fits employees, it will generate higher organizational commitment. For them, the leadership style has the lowest influence on its employees. However, this study also found that for non-awarded green businesses‟ employees, supervisor style is the most important factor instead of job characteristics. Therefore, the result may suggest green business employers cultivate transformational leaders when they start to go green.
    Advisory Committee
  • Ming-chu Yu - chair
  • Christina Yu-ping Wang - co-chair
  • Bih-Shiaw Jaw - advisor
  • Files
  • etd-0618114-111146.pdf
  • Indicate in-campus at 1 year and off-campus access at 1 year.
    Date of Submission 2015-08-06

    [Back to Results | New Search]


    Browse | Search All Available ETDs

    If you have more questions or technical problems, please contact eThesys