Title page for etd-0616113-112138


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URN etd-0616113-112138
Author Cheng Fu
Author's Email Address james@horizonyacht.com
Statistics This thesis had been viewed 5363 times. Download 1975 times.
Department EMBA
Year 2012
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The Analysis of Global Yachting Industry and Corperate Strategy - A Study of H Group
Date of Defense 2013-06-07
Page Count 196
Keyword
  • HNWI
  • Business Model
  • Taiwan Yachting Industry
  • Yachting Quality
  • Five Forces
  • KSF Key Success Factor
  • Diamond Model
  • Abstract Global Yacht market gained double growth on past decade since year 2001. Following unusual overheat orders, since 2009, after crisis & Euro debt heavily striked Yachting industry. Over 40% sales drop, forced over one third of yacht builders going down.
    Taiwan as world top 10 yacht building nation,un-avoidable from above impact either. Moreover, many suppliers and investors had shifted their production centers into China, which further weaken the competitiveness. This paper offer throughly PEST analysis on global yachting industry.Using Diamond Model to exam Taiwan Yachting industry. Deep investigation on H Group, through managing tools of: Five forces & SWOT analysis, KSF and sustainable core competitiveness, Business model research. Setting new course for Taiwan Yacht industry, and, best fit strategy for H Group.
    Advisory Committee
  • Tsai, Hsien-tang - chair
  • Zhi-Hong Zeng - co-chair
  • Cher -Min Fong - advisor
  • Ping-Yi Chao - advisor
  • Files
  • etd-0616113-112138.pdf
  • Indicate in-campus at 1 year and off-campus access at 2 year.
    Date of Submission 2013-08-19

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