||Global Yacht market gained double growth on past decade since year 2001. Following unusual overheat orders, since 2009, after crisis & Euro debt heavily striked Yachting industry. Over 40% sales drop, forced over one third of yacht builders going down.|
Taiwan as world top 10 yacht building nation,un-avoidable from above impact either. Moreover, many suppliers and investors had shifted their production centers into China, which further weaken the competitiveness. This paper offer throughly PEST analysis on global yachting industry.Using Diamond Model to exam Taiwan Yachting industry. Deep investigation on H Group, through managing tools of: Five forces & SWOT analysis, KSF and sustainable core competitiveness, Business model research. Setting new course for Taiwan Yacht industry, and, best fit strategy for H Group.