Title page for etd-0615115-163357


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URN etd-0615115-163357
Author Chieh-yu Lee
Author's Email Address No Public.
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Department Institute of Marketing Communication
Year 2014
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Twitter turns heads in Japan! The Effects of Relational Mobility, Anonymity and the Intention of Sharing Information on Japanese Twitter Users.
Date of Defense 2015-06-22
Page Count 98
Keyword
  • the intention of sharing information
  • international awareness
  • Twitter
  • anonymity
  • commitment
  • usage
  • Relational Mobility
  • Abstract Titter is the most prevalent social media in Japan and Japanese is the second most used language on Twitter. In order to look into the intense Twitter usage and high self-disclosure on Twitter in Japan, this study explores the Twitter environment to comprehend its anonymity function and abundant information. This study furthers such investigation by expanding Relational Mobility theory and examining their correlations with self-disclosure to delve into Japanese Twitter users’ self-disclosure level. Furthermore, this study explores the international awareness of users, which was neglected in previous social networking researches, to understand the role of users’ international awareness on Twitter users’ behavior. After exploring the correlations between the level of self-disclosure and three factors(Relational Mobility, anonymity and the intention of sharing information), this study examines the commitment between users and the usage on Twitter. A pilot was conducted before the official research in order to select the questionnaire items. Using a general population sample (N=335), the study reveals relational mobility and the intention of sharing information influencing the degree which individuals self-disclose on Twitter. This result also found self-disclosure influence the level of commitment and commitment can influence usage.
    Advisory Committee
  • T. M. Chang - chair
  • An-Shou Cheng - co-chair
  • Shao-Jung Wang - advisor
  • Files
  • etd-0615115-163357.pdf
  • Indicate in-campus at 5 year and off-campus access at 5 year.
    Date of Submission 2015-07-15

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