Title page for etd-0614114-180438


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URN etd-0614114-180438
Author Ying-pei Liu
Author's Email Address No Public.
Statistics This thesis had been viewed 5395 times. Download 1249 times.
Department Information Management
Year 2013
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Factors Affecting Funder’s Intention to Invest in
Crowdfunding Projects
Date of Defense 2014-06-21
Page Count 106
Keyword
  • Project Attribute
  • Motivation
  • Crowdfunding
  • Theory of Reasoned Action
  • Project Type
  • Abstract Traditionally, start-up companies and entrepreneurs who have ideas to start business receive investments from venture capital, business angels or bank loan. Now, Entrepreneurs can show their business plans on Crowdfunding websites to attract investors. Once the requested funding amount is reached, the project will be implemented and the investors will get the reward promised by the entrepreneur. This kind of platform has been increasingly popular, but the risk is usually high for the investors. Not much research has investigated what factors may affect investors intention to support projects on crowdfunding websites.
    In this paper, we investigate several factors that may affect funder’s intention to support Crowdfunding projects, including individual motivation and the nature of the project. The results show that: (1) Intrinsic motivation is the major motivation for people to support these projects; (2) Project quality, fit of their interests and the fundraising goal are factors that affect crowd funder’s funding intention; (3) The nature of the project is more influential than personal motivation on attitude toward funding a project; (4) Funding attitude and intention are moderated by different types and different funding levels of the project.
    Advisory Committee
  • Chao-Min Chiu - chair
  • Shu-Chun Ho - co-chair
  • Ting-Peng Liang - advisor
  • Files
  • etd-0614114-180438.pdf
  • Indicate in-campus at 2 year and off-campus access at 2 year.
    Date of Submission 2014-07-22

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