URN |
etd-0614109-222834 |
Author |
Hsin-Po Huang |
Author's Email Address |
No Public. |
Statistics |
This thesis had been viewed 5582 times. Download 3057 times. |
Department |
Institute of Human Resource Management |
Year |
2008 |
Semester |
2 |
Degree |
Master |
Type of Document |
|
Language |
zh-TW.Big5 Chinese |
Title |
The Effects of Corporate Reputation on Work Attitudes and Behaviors |
Date of Defense |
2009-06-08 |
Page Count |
103 |
Keyword |
employee corporate reputation
external corporate reputation
organizational commitment
job search behavior
job involvement
|
Abstract |
The purpose of this study is to examine the effects of corporate reputation on work attitudes and behaviors. We used the benchmark company surveyed result of CommonWealth Magazine and developed a qestionnaire to survey those benchmark companies’ employees. Finally, we obtained an effective sample of 50 companies with 1222 employees. And the response rate was 83% for companies and 68% for employees. The result of this study showed that external corporate reputation has positively influential effect on employee corporate reputation, employee corporate reputation has positively influential effect on work attitudes and behaviors, external corporate reputation has partially positively influential effect on work attitudes and behaviors, and employee corporate reputation will partially mediate the positively influential effect of external corporate reputation on work attitudes and behaviors. Based on above findings, the practical implications, research limitation and suggestions for future study are addressed. |
Advisory Committee |
Liang-Chih Huang - chair
Shyh-Jer Chen - co-chair
Su-Lin Wu - advisor
Jin Feng Uen - advisor
|
Files |
indicate in-campus access immediately and off_campus access in a year |
Date of Submission |
2009-06-14 |