Title page for etd-0614109-222834


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URN etd-0614109-222834
Author Hsin-Po Huang
Author's Email Address No Public.
Statistics This thesis had been viewed 5354 times. Download 2982 times.
Department Human Resource Management
Year 2008
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The Effects of Corporate Reputation on Work Attitudes and Behaviors
Date of Defense 2009-06-08
Page Count 103
Keyword
  • employee corporate reputation
  • external corporate reputation
  • organizational commitment
  • job search behavior
  • job involvement
  • Abstract The purpose of this study is to examine the effects of corporate reputation on work attitudes and behaviors. We used the benchmark company surveyed result of CommonWealth Magazine and developed a qestionnaire to survey those benchmark companies’ employees. Finally, we obtained an effective sample of 50 companies with 1222 employees. And the response rate was 83% for companies and 68% for employees. The result of this study showed that external corporate reputation has positively influential effect on employee corporate reputation, employee corporate reputation has positively influential effect on work attitudes and behaviors, external corporate reputation has partially positively influential effect on work attitudes and behaviors, and employee corporate reputation will partially mediate the positively influential effect of external corporate reputation on work attitudes and behaviors. Based on above findings, the practical implications, research limitation and suggestions for future study are addressed.
    Advisory Committee
  • Liang-Chih Huang - chair
  • Shyh-Jer Chen - co-chair
  • Su-Lin Wu - advisor
  • Jin Feng Uen - advisor
  • Files
  • etd-0614109-222834.pdf
  • indicate in-campus access immediately and off_campus access in a year
    Date of Submission 2009-06-14

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