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URN	etd-0614109-222834
Author	Hsin-Po Huang
Author's Email Address	No Public.
Statistics	This thesis had been viewed 5582 times. Download 3057 times.
Department	Institute of Human Resource Management
Year	2008
Semester	2
Degree	Master
Type of Document
Language	zh-TW.Big5 Chinese
Title	The Effects of Corporate Reputation on Work Attitudes and Behaviors
Date of Defense	2009-06-08
Page Count	103
Keyword	employee corporate reputation external corporate reputation organizational commitment job search behavior job involvement
Abstract	The purpose of this study is to examine the effects of corporate reputation on work attitudes and behaviors. We used the benchmark company surveyed result of CommonWealth Magazine and developed a qestionnaire to survey those benchmark companies’ employees. Finally, we obtained an effective sample of 50 companies with 1222 employees. And the response rate was 83% for companies and 68% for employees. The result of this study showed that external corporate reputation has positively influential effect on employee corporate reputation, employee corporate reputation has positively influential effect on work attitudes and behaviors, external corporate reputation has partially positively influential effect on work attitudes and behaviors, and employee corporate reputation will partially mediate the positively influential effect of external corporate reputation on work attitudes and behaviors. Based on above findings, the practical implications, research limitation and suggestions for future study are addressed.
Advisory Committee	Liang-Chih Huang - chair Shyh-Jer Chen - co-chair Su-Lin Wu - advisor Jin Feng Uen - advisor
Files	etd-0614109-222834.pdf indicate in-campus access immediately and off_campus access in a year
Date of Submission	2009-06-14

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