Title page for etd-0614105-114456


[Back to Results | New Search]

URN etd-0614105-114456
Author Jer-chu Cheng
Author's Email Address No Public.
Statistics This thesis had been viewed 5351 times. Download 3050 times.
Department Communications Management
Year 2004
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The research of news mobile content service strategic alliance
Date of Defense 2005-06-02
Page Count 232
Keyword
  • mobile content service
  • measures of performance
  • in-depth interview.
  • motivations
  • strategic alliance
  • reasons of partner selection
  • news
  • Abstract Following the development of new technologies, more and more users can access online mobile content now. Reading news is the most used service in Taiwan. Because of the potential profits of valued-added services in telecommunications, many traditional media are joining this market by providing news content. The author tries to find out the motivations, reasons of partner selection, and the measures of performance of the strategic alliances between telecommunication operators and news content providers by in-depth interviewing managers of telecommunication and media in news mobile content service strategic alliance. This research analyzes the different strategies taken by both parties and evaluates the outcome of strategic alliance. This research indicates that the different managerial culture between alliances would influence the sustainability. Besides, Strategic alliances have the risk of profit-sharing and stray from seeking short-term profit.
    Advisory Committee
  • none - chair
  • none - co-chair
  • none - advisor
  • Files
  • etd-0614105-114456.pdf
  • indicate accessible in a year
    Date of Submission 2005-06-14

    [Back to Results | New Search]


    Browse | Search All Available ETDs

    If you have more questions or technical problems, please contact eThesys