Title page for etd-0613117-165314


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URN etd-0613117-165314
Author Wei-Che Yeh
Author's Email Address No Public.
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Department Business Management
Year 2016
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title China Steel Corporation’s Strategic Posture Analysis
Date of Defense 2017-07-13
Page Count 63
Keyword
  • Steel Industry
  • Strategic Posture
  • Network Positioning Strategy
  • Corporate Strategy
  • Business Strategy
  • Abstract Information accessibility has become much faster and easier. Meanwhile, globalization also accelerates international trade recently. As a result, the business environment has changed rapidly and become more unpredictable. Only a few years of time can make a company fall from the top to the bottom quickly. In order to stay competitive and pursue sustainable development, it’s crucial for a company to emphasis the importance of strategy.
    In order to develop the right strategy for the coming future, we need a way to precisely analyze the current strategy status. Among all the strategy analyze methods, the Strategy Posture Method published by Dan-Hsian Seetoo is the most comprehensive one which separates strategies into 3 dimensions as Network Positioning Strategy, Corporate Strategy and Business Strategy.
    Due to its irreplaceable characteristics, steel products are very crucial and have become the foundation of a country’s heavy industry. It‘s also a key factor contributed to economic growth of a country. As a matter of fact, I choose China Steel Corporation (CSC), the leading company in Taiwan’s steel industry to be the topic. In this research I will first depict the current condition of macroeconomic environment and also the status of steel industry in global and in Taiwan. Next I will use data collection to portrait each dimension of the strategic posture of CSC. I expect to find out the current strategy status, achievements and competitive advantages of this company through this research.
    Advisory Committee
  • An-Shou Cheng - chair
  • Chien-Yuan Sher - co-chair
  • Min-Hsin Huang - advisor
  • Files
  • etd-0613117-165314.pdf
  • Indicate in-campus at 5 year and off-campus access at 5 year.
    Date of Submission 2017-07-18

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