Title page for etd-0613117-143050


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URN etd-0613117-143050
Author Hui-jou Tsai
Author's Email Address ruby0631@gmail.com
Statistics This thesis had been viewed 5351 times. Download 0 times.
Department EMBA
Year 2016
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Online Gambling - Successful E-Gaming Strategy
Date of Defense 2017-05-12
Page Count 66
Keyword
  • Online Gambling
  • Online Game
  • Digital Natives
  • Platform Strategy
  • Digital Immigrants
  • Abstract When enterprises face the change of the customer, environment and new technology, they need to develop the effective business strategy to reach sustainable development. The operators have to change the business strategy to suit the new generation and new customer groups. They want to increase the companies’ sustainable competitiveness by finding the most appropriate program from all kinds of risk assessment.
    Online gambling industry is also facing the younger product and the younger generation of new ethnic development issues. In 1995, online network open for commercial use, the origin of development between the online gambling industry and online gaming industry are close. Their players’ age and essence of game are similar. The online gambling platform developers want to research the strategy of platform ecology transformation development for the “gamer generation” which includes the digital natives and digital immigrants.
    This essay will find out the online gambling and online gaming’s origin, development status and the deconstruction of the value chain by explore the significance of platform's transformation. This essay also wants to change the product decision-makers to the constructor of product ecosystem by disintermediation, decentralization and counter marginalization. Furthermore, launch the innovation ecosystem, integration innovation and platform innovation acceleration to drive the organization achieved the purpose of transformation.
    Advisory Committee
  • Pei-how Huang - chair
  • Wu Chi Cheng - co-chair
  • Jen-Jsung Huang - advisor
  • Files
  • etd-0613117-143050.pdf
  • Indicate in-campus at 99 year and off-campus access at 99 year.
    Date of Submission 2017-07-13

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