Title page for etd-0612116-104013


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URN etd-0612116-104013
Author Ya-chi Hsu
Author's Email Address No Public.
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Department Information Management
Year 2015
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title An Innovative Business Model of a Local Tour Platform´╝Ü
A Case Study of KKday.com
Date of Defense 2016-05-27
Page Count 121
Keyword
  • Business Model
  • Online to Offline
  • Traveling
  • Mobile Commerce
  • Tours and Activities
  • Local Tour Platform
  • Abstract The business opportunities of traveling is increasing nowadays. People prefer
    traveling independently rather than package tour that the type of journey changes from
    sightseeing to immersing the local experiences in particular secluded places. For this
    reason, one of the innovative production named "Tours and Activities" is thriving which
    categorizes variety items separating an entire package to each single and unique feature
    such as adventure, discover activities, tickets and so forth. Hence, clients can customize
    their itinerary by choosing the composition depending on their own requirements.
    This research paper aims to survey KKday which is the pioneer of " Local Tour
    Platform" in Taiwan. We establish an advanced local tour platform by analyzing KKday
    and attempting to optimize it based on the requirement from customers. Furthermore,
    we combine the concept such as interaction and real time response in the business
    model. To satisfy the trend of mobile commerce, our scheme will provide real time
    information and services such as food, transportation, entertainment, shopping
    instruction at the destination. Therefore, to achieve this target, we associate our platform
    and the local merchandises in online to offline click and mortar. Consequently, we
    design an itinerary comparing with different systems to explain that how lucrative can
    be generated. As a result, an enterprise can establish a local tour platform according to
    our research.
    Advisory Committee
  • Ming-Che Hsieh - chair
  • Tzyh-Lih Hisa - co-chair
  • Jen-Her Wu - advisor
  • Yen-Chieh Huang - advisor
  • Files
  • etd-0612116-104013.pdf
  • Indicate in-campus at 5 year and off-campus access at 5 year.
    Date of Submission 2016-07-21

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