Title page for etd-0608114-212607


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URN etd-0608114-212607
Author Chih-Chuan Chiu
Author's Email Address No Public.
Statistics This thesis had been viewed 5569 times. Download 137 times.
Department Business Management
Year 2013
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title A Study on Customer Repurchase Intention in Online Fast Fashion Industry
Date of Defense 2014-06-11
Page Count 94
Keyword
  • Hedonic shopping
  • Customer satisfaction
  • Internet shopping
  • Utilnitarian shopping
  • Safety
  • Service
  • Repurchase to intention
  • Abstract The internet mechanisms in Taiwan is mature , Cheap clothing industry more choices virtual channel, because barriers to entry are easily.
    Virtual channel choose the real models take pictures online, but different than Virtual channel, most of physical channel use mannequin, so in this new generation many people choose the new shopping way, smart phone Conveniently Network , let every one Changes in way of shopping.Consideration of develop new customer the same old customer five or six multiple, so it’s become to interactive cooperation marketing category.
    This research is against once more use the online shopping person intention in Taiwan.This research use safety, service, practical, hedonic shopping to do. Find out one more shopping cheap clothing reason.In this research data display in safety, service, Utilnitarian shopping, Hedonic shopping value all notable to one more shopping cheap clothing.
    Finally, against about this research find conclusion and management meaning.
    Advisory Committee
  • Tsai, Hsien-tang - chair
  • Huei-Mei Liang - co-chair
  • Iuan-Yuan Lu - advisor
  • Tsuang -Yi Kuo - advisor
  • Files
  • etd-0608114-212607.pdf
  • Indicate in-campus at 5 year and off-campus access at 5 year.
    Date of Submission 2014-07-08

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