||The internet mechanisms in Taiwan is mature , Cheap clothing industry more choices virtual channel, because barriers to entry are easily.|
Virtual channel choose the real models take pictures online, but different than Virtual channel, most of physical channel use mannequin, so in this new generation many people choose the new shopping way, smart phone Conveniently Network , let every one Changes in way of shopping.Consideration of develop new customer the same old customer five or six multiple, so it’s become to interactive cooperation marketing category.
This research is against once more use the online shopping person intention in Taiwan.This research use safety, service, practical, hedonic shopping to do. Find out one more shopping cheap clothing reason.In this research data display in safety, service, Utilnitarian shopping, Hedonic shopping value all notable to one more shopping cheap clothing.
Finally, against about this research find conclusion and management meaning.