Title page for etd-0607116-101415


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URN etd-0607116-101415
Author Bih-Ru Liao
Author's Email Address No Public.
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Department EMBA
Year 2015
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Research on Factors Affecting Comsumer Use Intentions of Bank 3.0 Services
Date of Defense 2016-06-04
Page Count 86
Keyword
  • Perceived Ease of Use
  • Perceived Usefulness
  • Bandwagon Effect
  • Perception Risk
  • Bank3.0
  • Abstract In Bank3.0 period, the traditional banking services channels face two threats.One is the changing of the position and method about consumer consumer the financiak product. The other is the development of non-tradition financial organization. For competing the threat, bank should let consumer transfer their consume behavior (Change the behavior from traditional consume model to network consume model). Above work is the most important mission for bank.
    The goal of this research is executing the research about influence factor for comsumer use bank 3.0 services. We will discuss about how each factor can influence consumer to transfer their behavior to use bank 3.0 services. This study uses five foctors to designs six hypothesis to understand the relation and influence of each factors.
    This research will execute queation survey from consuners which is older than 18 years old. We will use correlation analysis and regression analysis to justify hypothesis. According to research result, perceived risk, consume reward, perceived usefulness and perceived ease of use in using bank 3.0 services will influence the intent of using bank 3.0 services. But, the bandwagon effect of consumer will not generate the moderating effect between perception risk and perceived usefulness, perceived ease of use.
    The contribution of this study is analyze each kinf of factors which will influence consumer use bank 3.0 services. Above behavior can help scholar to understand consumer behavior. This study also builds an useful questionnaire which can let scholars to use this questionnaire to execute future research.
    Advisory Committee
  • Tsai, Hsien-tang - chair
  • Chao-Cheng Chung - co-chair
  • Cher -Min Fong - advisor
  • Cher-Hung Tseng - advisor
  • Files
  • etd-0607116-101415.pdf
  • Indicate in-campus at 99 year and off-campus access at 99 year.
    Date of Submission 2016-07-07

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