Title page for etd-0606116-163800


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URN etd-0606116-163800
Author Wei-chiao Tsao
Author's Email Address No Public.
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Department Economics
Year 2015
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Strategic analysis of doping behavior in tournaments
Date of Defense 2016-06-16
Page Count 32
Keyword
  • endorsement fee
  • doping
  • star player
  • tournament
  • Abstract In view of the endorsement rampant, in order to enhance athletic performance to get the opportunity to endorsement, the star players have no hesitation to violate ethical standard to use illegal drugs. We focus on the interaction among the star players, fans, and the firms to research the players’ doping motivation. Then, extend to discuss players’ considering doping strategy based on catching probability. Our thesis starts off the tournament model with two star players. Both of them strive for reputation, but suffering for effect on own performance from opponent’s reputation. The result reveals that the players consider advantageous position or the problem of waves urging waves, having incentive to dope, because excellent or bad performance would change the perception of the fans unobtrusively and imperceptibly. Then, indirectly affect sales of endorsement products and firm profit, and finally influence the player’s endorsement fees. The presence of the performance on the court will be an indirect impact on endorsement fees, the star players will pay more attention on their performance. To extend two players’ process of tournament, we use game theory to find out the players’ doping and no doping conditions, and we get an inference that the greater the star player’s endowment is, the higher the doping probability is.
    Advisory Committee
  • Jia-hsi Weng - chair
  • Shan-Non Chin - co-chair
  • Tru-Gin Liu - advisor
  • Files
  • etd-0606116-163800.pdf
  • Indicate in-campus at 5 year and off-campus access at 5 year.
    Date of Submission 2016-07-06

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