Title page for etd-0606115-162833


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URN etd-0606115-162833
Author Hsiao-yun Lin
Author's Email Address No Public.
Statistics This thesis had been viewed 5581 times. Download 1845 times.
Department Master of Health Care Management, Department of Business Management
Year 2014
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title A Study of General Internet Users’ Knowledge, Attitude, and Behavior on the Online Shopping of Medical Devices
Date of Defense 2015-06-25
Page Count 104
Keyword
  • General Internet User
  • Medical Devices
  • Internet Consumer Behavior
  • Knowledge
  • Behavior
  • Attitude
  • Abstract This research tries to understand the online shopping of medical devices of the general Internet usres. The data have been collected from research’s online shopping of medical devices scale. A total of 442 questionnaires were collected by the online questionnaire platform, and 429 were collected valid. The data collected from target samples were analyzed by using descriptive statistics, Cronbach’s α, independent sample t test, one-way ANOVA, Pearson correlation analysis and multiple linear regression analysis. The main findings of this study were as follows: (1) The mean score of knowledge about online shopping of medical devices was 6.208 out of a possible 10. The mean correct response rate was 62.08%. (2) The mean score of attitude about online shopping of medical devices was 38.925 out of a possible 50. The general Internet users’attitude toward online shopping of medical devices was positive. (3) The mean score of behavior about online shopping of medical devices was 38.788 out of a possible 50. The general Internet users’behavior toward online shopping of medical devices was positive. (4) There existed positive correlation between attitude and behavior scores. (5) Gender was the related factors of the general Internet users’
    knowledge about online shopping of medical devices. (6) Occupation and online shopping frequency were the related factors of the general Internet users’attitude about online shopping of medical devices. (7) Marriage, weekly surfing time, online shopping frequency and online shopping cost were the related factors of the general Internet users’ behavior about online shopping of medical devices. (8) The general Internet users for the purchase of medical devices needed attention to a license have more understanding and also more emphasis on service, but some of the medical devices of the lack of understanding of the use of knowledge. (9) Acceptance for the general Internet users for online shopping is not high.
    Advisory Committee
  • Ya-Hsin Li - chair
  • Li-Lin Liang - co-chair
  • Ying-Chun Li - advisor
  • Files
  • etd-0606115-162833.pdf
  • Indicate in-campus at 0 year and off-campus access at 1 year.
    Date of Submission 2015-07-06

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