||The development of technology has not only changed people’s lifestyle but also affected various industries. For example, the emergence and development of artificial intelligence has shown that people’s daily work can be replaced by machines. Indeed, the effect of technology on the evolution of industry is obvious and profound, not only for the manufacturing or general services industries, but also for some professional businesses, such as banking and financing.|
However, it seems that legal industry still keeps silent on this trend of change. On February 13, 2017, Taiwan Bar Association issued a letter to all members stating that the application of “Lawyers On-call” has violated the attorney’s ethical rules, ignoring the fact that new business models have already slipped into our daily life and businesses. As a result, the current study intends to explore the following fundamental questions: Is it possible for legal industry to change the traditional business model? How would the so-called “Legal Tech” help people to receive appropriate on-line legal services? What will happen in the legal industry along with the technology changes? How will legal service providers react to such changes?
This thesis adopts the business model canvas of value proposition to identify the current business model of legal industry. It also conducts external environmental analysis and applies the concept of platform strategy to set up the bases of new business model in the legal industry. Finally, it compares and analyzes some new business models in other countries and adopts qualitative research method to interview professionals and specialist with the aims to find out the development and restriction of new business model in the legal industry.
This study systematically analyzes the effects of external environments, probe into the development of new business models in foreign countries, and compare their differences with those in Taiwan. It also finds that Taiwan’s legal providers seem to be hesitant with the online legal services. Although they do show interests in cross-boundary cooperation, it seems that they have no incentives or motivations to do so. Implications and recommendations for Taiwan legal industry are proposed accordingly.