||This study applies the competitive dynamics perspective to examine the global competitive interactions among five key smartphone companies, i.e. Apple, Samsung, LG, Huawai, and Lenova and their performance implications for focal firms. Research data were collected from the news released by the studied firms and validated by newspaper reports during 2012-2016. By applying the structural content analyses approach to code 4,516 news events, 941 moves were classified into 9 types of actions and then put into final analyses. |
The research results show that action density in the whole smartphone industry achieves the highest in 2014, and the action volume between technical alliance and new service offerings is positively correlated. Also, Apple’s action characteristics are significantly from other companies while no significant differences were found among the other four companies. More importantly, although no significances were found with regard to the relationships between action dissimilariry (and volume) and firm performance and market growth, market growth is indeed positively related to action repertoire diversity, which in turn exerts a positive effect on firm performance. The study contributes to the competitive dynamics perspective by extending its research context from prior local, traditional industries to a global, hi-technology industry and explicating the competitive dynamics among various types of competitive moves and those among key competitors. Implications for business practices and directions for future research are also discussed.