||According to Tourism Bureau statistics, there are more than 8 million tourists to visit to Taiwan and more than 11 million passengers to go abroad, tourism now is not only a trend all over the world, also has become an integral part of the daily life. The tour leader always plays a role of multiple function of tourism, from the journey atmosphere control, processing planning practice run, and even emergency management, all the guests will complete their dream by the tour leader. But the tour leader is not easy to cultivate in such a fierce competition of the travel agency industry. So it will be the most important issue that how to cooperate with the competency leader to provide satisfied service to customers. Therefore, this study is intended to find out the competition and cooperation between the tour leader and the travel agency, and to analyze special manpower management.|
This qualitative analysis study will investigate the status of the tour leader of the labor market and the competition of travel agency by explore through literature from the Tourism Bureau statistics over the years and other academic research papers. It also will find out the business relationship with the agency and tour leader of the product features. It will also discuss the examination system is helpful or not to become a professional tour leader. Then it will take place field interviews with travel agencies to understand the management system of tour leader and through the interviews with tour leaders to understand their attitudes for travel agents. Through interviews with both sides, and then use induction to find the same ideas or differences between them.
Through this research, we can understand should not only provide contract between the travel agency and the tour leader of short-term labor relations because this customer service satisfaction to enhance the helpless. In contrast, travel agencies should set up special tour leader department according to their business scale and scope, taking into consideration the need for the responsible authority in the specialized management. In addition, travel agencies need to offer tour leader long-term and stable income security, welfare and educational pipeline. Then it will be helpful to maximize the effectiveness of the service to the guests.