Title page for etd-0601114-001845


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URN etd-0601114-001845
Author JEN-HAO HSU
Author's Email Address dreamshine@chianuen.com.tw
Statistics This thesis had been viewed 5537 times. Download 1060 times.
Department EMBA
Year 2013
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The Acceptance of Self-Service Fueling by Using Technology Acceptance Model
Date of Defense 2014-06-08
Page Count 61
Keyword
  • Self-Service Technology
  • Refueling
  • Consumer Traits
  • Technology Acceptance Model
  • Gas Station
  • Self-Service
  • Abstract Abstract
    Since 1987, Taiwan government opened up gas station from government-owned to private-owned; it changed the all structure of the gasoline industry in Taiwan. FPCC (Formosa Petrochemical Corporation) became the gasoline supplier in 1990, and then it broke the situation about monopolization by government-owned gasoline industry. According to Bureau of Energy statistical information, in July 2010, there were 2071 gas stations supplied by CPC (Chinese Petroleum Corporation), 586 stations supplied by FPCC. In February 2014, there were 1975 gas stations supplied by CPC, 529 stations supplied by FPCC. During short three years, total of 153 gas stations went out of business or closed down. In recent years, some gas stations continue to promote the use of self-service refueling. According to many literatures, developing self-service refueling not only reduces personnel costs, but also enhances efficiency and competitiveness of gas stations.
    According to Davis, Bagozzi & Warshaw (1989) proposed the technology acceptance model, and combines consumer traits that Dabholkar & Bagozzi (2002) proposed in order to explore the relationship of various dimensions:
    1.There is significant difference between consumer traits and Perceived Usefulness, Perceived Ease of use by using self-service fueling.
    2.There is significant difference between Perceived Usefulness and Perceived Ease of use by using self-service fueling.
    3.There is significant difference between Perceived Usefulness, Perceived Ease of use and Attitude Toward Using by using self-service fueling.
    4.There is significant difference between Attitude Toward Using and Behavioral Intension to Use by using self-service fueling.
    An Empirical Analysis of the results for the degree of consumer traits, Perceived Usefulness and of Perceived Ease of use by using self-service fueling are highly relevant. Perceived Usefulness and Perceived Ease of use by using self-service fueling are highly relevant. Perceived Usefulness, Perceived Ease of use and Attitude Toward Using by using self-service fueling are highly relevant. Attitude Toward Using and Behavioral Intension to Use by using self-service fueling are highly relevant. Finally, based on result, propose some suggestions for self-service fueling and service process design improvements.
    Advisory Committee
  • Tsai, Hsien-tang - chair
  • Pei-How Huang - co-chair
  • Cher -Min Fong - advisor
  • Tseng, Cher-Hung - advisor
  • Files
  • etd-0601114-001845.pdf
  • Indicate in-campus at 1 year and off-campus access at 1 year.
    Date of Submission 2014-07-08

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