Title page for etd-0530115-145532


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URN etd-0530115-145532
Author Yu-ting Lin
Author's Email Address No Public.
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Department Business Management
Year 2016
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title A Study on Strategic Positioning and Sustainable Competitive Competitive Advantages---The Case of Muji
Date of Defense 2015-07-10
Page Count 77
Keyword
  • Strategic positioning
  • Retail
  • Muji
  • Competitive strategy
  • Competitive advantage
  • Abstract When people think of Muji, there will come up with a clear picture of the simple, natural style of its products. Plain design and natural color is the brand image of Muji, which give consumers different experiences with other chain brands by simplifying the product design and giving proposal of living style.
    In this study, we will be focused on the representative company in retailing industry, Muji, and use the case study method and second data research method to summarize the material we’ve found. Then be based on the resource-based view, we will analyze the secondary data of muji by Porter’s strategic positioning, competitive strategy and competitive advantage architecture.
    Muji is a well-known Japanese grocery retail company in Taiwan, but there are only few researches have complete investigation about it. Therefore, through this study, we hope to give more information and knowledge about the case. By the case of Muji, from the beginning success till it overcame the recession, we hope to conclude the main success factors to become the reference for over businesses
    Advisory Committee
  • Choa-Cheng Chung - chair
  • Hsiao-Hui Ho - co-chair
  • Cher-Min Fong - advisor
  • Cher-Hung Tseng - advisor
  • Files
  • etd-0530115-145532.pdf
  • Indicate in-campus at 5 year and off-campus access at 5 year.
    Date of Submission 2015-07-10

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