||Globalization has brought more intense competition among enterprises. The traditional manufacturing industry is going to be replaced by knowledge-intensive industry, which drived by creativity, and “content” is the core of the industry. The “content”, in fact, referring to the culture and creativity. There also blew a wave of culture and creative industry in Taiwan. One of the best strategies to promote culture and creative industry is setting Cultural and Creative Industrial Park. |
Kaohsiung has unique harbor culture, and lots of festivals and activities create Kaohsiung a good environment to develop cultural and creative industries. However, there’s still space for Pier 2 to make progress. Therefore, this study selects two successful case in Shanghai, which also famous for its harbor culture: The Bridge 8 and M50 Creative Park. And this study tries to integrate the 5P theory and Porter’s diamond theory for analysis, in order to explore the required elements of forming a cultural and creative clusters as well as the interaction mechanism between elements.
After analyzing the three cases, M50 and The Bridge 8 show significant interactive relationship between elements, especially in the “creative people and agencies”. In contrast, the Pier 2 displays weak relationship among elements. Therefore, this modified structure could be used to view the crucial elements for cultural and creative industry clusters, and the interactive mechanisms among elements.