||Craft work has been part of the indigenous living culture and used in daily life. However a recent phenomenon in indigenous crafts sectors is their increased interest in the development of Cultural and Creative Industries. A growing number of craft studios is observed. Studies on indigenous craft development have identified different issues facing the movement. Among them not only the shortage of design capability, the rising cost of labor but also the insufficient market sense have altogether made indigenous craft less competitive in the art market. Not to mention craft skills wither at the same time in the face of merchandising and mass production. Craft making is never been a source of stable income and staying hometown creating crafts for a living is even ambivalent.|
Given the issues above and an inspiration to help indigenous craft makers, this research tries to explore a new entrepreneurial model to promote indigenous creative craftwork. In the meantime, it constructs the linking platform for the indigenous craftwork artists, and attempts to solve the problems facing indigenous artists. The research adopted an action research approach. In the preliminary stage literature that are relevant to the research issues was reviewed and discussed, while participant observation method and questionnaire survey were used interchangeably in the process. The action research program is divided into five stages in which the researcher has taken part in every step of the process.
This study aimed to establish an indigenous craftwork business that is integrated with a social entrepreneurial model. From the point of research and entrepreneurial practice, the process of practical operation from idea generation, brand establishment to actual sale of brand products can provide an example for the indigenous craftwork businesses connect with the social enterprise's entrepreneurs. In addition, for those who intend to enter the social enterprise domain, the relative industries, the governmental sectors, and the educational units, this practical operation process can serve as a case reference.