Title page for etd-0527113-105201


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URN etd-0527113-105201
Author Yuan-Kun Lan
Author's Email Address yk2lan@gmail.com
Statistics This thesis had been viewed 5578 times. Download 844 times.
Department Business Management
Year 2012
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title A study of middle-aged and older consumers’ purchase intentions for innovation products. A case of smart phone.
Date of Defense 2013-06-15
Page Count 110
Keyword
  • Risk appetite
  • Purchase intention
  • Adoption of innovation
  • Sales promotion
  • Innovation product
  • Middle-aged and older consumers
  • Abstract Based on estimates of the CEPD (Council for Economic Planning and Development), the population aged over 65 will reach the “Aged Society” in 2017, and will reach the “Super Aged Society” in 2025; With this demography change, the middle-age and elder consumer’s demand will be increased, the question is whether the firms ready for it? Before selling goods to consumer, the firm should study and analysis what are their behavior and purchase intention, understand what their psychological and physiological situations are; study their lifestyle and behavioral characteristics, then find out what will be needs.
    This study is based on Rogers (2003) “Diffusion of innovation” theory, considering the middle-age and elder consumers lifestyle and behavioral characteristics to explore relation between innovative products, sales promotion and purchase intention, also considering interfere by risk preferences and technology's adoption.
    Gather questionnaires from potential target user, adopt convenience sampling method to collect statistic data, follow regression analysis to inspect relation between innovative products, sales promotion and purchase intention, also estimate interferences by risk preferences and technology’s adoption.
    The major findings of this study are as follow: To middle-age and elder consumers, the purchase intention for innovative products have a significant impact, when consumers identify innovative product attributes that will meet the needs of consumers, the product has to arouse the motivation driving purchase intention.
    Keywords : Middle-aged and older consumers, Innovation product, Sales promotion, Risk appetite, Adoption of innovation, Purchase intention.
    Advisory Committee
  • Ping-Yang Liu - chair
  • Tsuang Kuo - co-chair
  • Tai-Hwa Chow - advisor
  • Files
  • etd-0527113-105201.pdf
  • Indicate in-campus at 5 year and off-campus access at 5 year.
    Date of Submission 2013-06-27

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