Title page for etd-0525115-123901


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URN etd-0525115-123901
Author Kuan-ying He
Author's Email Address No Public.
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Department Business Management
Year 2015
Semester 1
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title A Case Study on the Competitive Strategy of IC Design Company
Date of Defense 2015-06-15
Page Count 101
Keyword
  • Strategy Planning
  • Competitive Advantages of the Corporation
  • SWOT Analysis
  • Industry Analysis
  • Abstract The advances in Communications Technology, Semiconductor Technology and Sensing Technology alter our life to IOT era from Mobile Device era. The field which this thesis intend to research is the Strategy Planning of the Mediatek company in the IC Design industry of the Wearable Electronics, the subsidiary industry of the IOT industry. Furthermore, the data in this thesis is based on the IC Design industry of the Mobile Phone field. From research worker point of view, we try to forecast and analyze the scenarios or the problems that the Mediatek will face in the future. Eventually, we’ll give some strategic suggestions to the Mediatek as well. 
    Based on Qualitative Research Method, we try to analyze and comprehend the IC Design industry of the Wearable Electronics field and Mobile Phone field. Besides, we also take advantage of Porter Five Forces analysis to analyze it, use In-depth interview to prove the accuracy of the data and use Case Study research to realize the specialty between the Mediatek company and its competitors. Finally, we use SWOT analysis to summarize all the previous data in this research and recommend some strategic suggestions to the Mediatek company.
    After the data gathering and analysis have done in this research, we can let other people understand the status and the trend in the IC Design industry of the Wearable Electronics field and Mobile Phone field promptly. Moreover, we can give some suggestions to the investor and the staff who are working related to the industry analysis.
    Advisory Committee
  • Tsai, Hsien-tang - chair
  • Hsiao-Hui Ho - co-chair
  • Cher -Min Fong - advisor
  • Cher-Hung Tseng - advisor
  • Files
  • etd-0525115-123901.pdf
  • Indicate in-campus at 99 year and off-campus access at 99 year.
    Date of Submission 2015-06-25

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