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|Type of Document
||A Study on Sustainable Competitive Advantages of Hidden Champion Companies in Taiwan – The Case of Taiwan Golden Bee|
|Date of Defense
Sustainable Competitive Advantage
||The main type of the enterprise in Taiwan is small and medium size businesses (SMEs). There are more than 97% of the enterprises belonging to small and medium size businesses in Taiwan. Because of the quickly changing of the global environment, it is a big issue for Taiwanese SMEs to find their strategic position and establish the sustainable competitive advantages. In the field of management, the concept that is ‘’Hidden Champion’’ appeared in the recent year. The concept described the SMEs that may be not well known but their market share is the number one. It may provide a new strategic direction for Taiwan SMEs to learn and imitate. |
This study will use case analysis method to find the hidden champion in Taiwan. Taiwan Golden Bee (TGB) has a high market share in the ATV industry and will be the case in this study. By in-depth interview and collecting secondary data, this study will find how TGB established its sustainable competitive advantages and became a hidden champion through using the resources-based view.
Finally, this study will establish a model of TGB from establishing its sustainable competitive advantages to becoming a hidden champion. This model will provide a way for SMEs in Taiwan to setting their direction to growth.
||Hsien-tang Tsai - chair|
Cher-Hung Tseng - co-chair
Hsiao-Hui Ho - advisor
Cher-Min Fong - advisor
Indicate in-campus at 5 year and off-campus access at 5 year.|
|Date of Submission