Title page for etd-0525115-094848


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URN etd-0525115-094848
Author Kuo-tung Liao
Author's Email Address No Public.
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Department Business Management
Year 2014
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title A Study on Sustainable Competitive Advantages of Hidden Champion Companies in Taiwan – The Case of Taiwan Golden Bee
Date of Defense 2015-06-15
Page Count 117
Keyword
  • SMEs
  • Hidden Champion
  • RBV
  • Sustainable Competitive Advantage
  • ATV Industry
  • Abstract The main type of the enterprise in Taiwan is small and medium size businesses (SMEs). There are more than 97% of the enterprises belonging to small and medium size businesses in Taiwan. Because of the quickly changing of the global environment, it is a big issue for Taiwanese SMEs to find their strategic position and establish the sustainable competitive advantages. In the field of management, the concept that is ‘’Hidden Champion’’ appeared in the recent year. The concept described the SMEs that may be not well known but their market share is the number one. It may provide a new strategic direction for Taiwan SMEs to learn and imitate.
    This study will use case analysis method to find the hidden champion in Taiwan. Taiwan Golden Bee (TGB) has a high market share in the ATV industry and will be the case in this study. By in-depth interview and collecting secondary data, this study will find how TGB established its sustainable competitive advantages and became a hidden champion through using the resources-based view.
    Finally, this study will establish a model of TGB from establishing its sustainable competitive advantages to becoming a hidden champion. This model will provide a way for SMEs in Taiwan to setting their direction to growth.
    Advisory Committee
  • Hsien-tang Tsai - chair
  • Cher-Hung Tseng - co-chair
  • Hsiao-Hui Ho - advisor
  • Cher-Min Fong - advisor
  • Files
  • etd-0525115-094848.pdf
  • Indicate in-campus at 5 year and off-campus access at 5 year.
    Date of Submission 2015-06-25

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