Title page for etd-0524113-162836


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URN etd-0524113-162836
Author Tien-hao Huang
Author's Email Address No Public.
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Department Human Resource Management
Year 2012
Semester 2
Degree Master
Type of Document
Language English
Title Using Internship as Effective Recruiting Tool: Promoting Employer Branding and Organizational Attractiveness
Date of Defense 2013-06-20
Page Count 80
Keyword
  • employer branding
  • organizational attractiveness
  • learning opportunity
  • mentoring
  • job characteristics
  • internship
  • Abstract This study tests the relationships between internship, employer branding, and organizational attractiveness. Internship programs have been viewed as one of the effective recruiting tools, and the design of internships are hypothesized to have positive impacts on firms’ employer branding, which in turn influences organizational attractiveness, in that positive signals are sent to interns during internship. Quantitative research is conducted with using online questionnaire. The result indicates that job characteristics, especially autonomy and feedback, and mentoring and learning opportunity provided during internship are strongly related to interns’ general attitudes and perceptions of organization attributes, the two dimensions of employer branding. Besides, employer branding are found to fully or partially mediate the relationship of the internship program and organizational attractiveness. Managerial implications and suggestions for future research are discussed in the end.
    Advisory Committee
  • Christina Y.P. Wang - chair
  • Ming-Chu Yu - co-chair
  • Bih-Shiaw Jaw - advisor
  • Files
  • etd-0524113-162836.pdf
  • Indicate in-campus at 2 year and off-campus access at 4 year.
    Date of Submission 2013-06-24

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