Title page for etd-0523115-094959


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URN etd-0523115-094959
Author Cheng-yuan Wang
Author's Email Address chriswang1864@gmail.com
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Department EMBA
Year 2014
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The Developing Strategy of Automotive Application FPC in Mektec Taiwan — The Resource-Based View Perspective
Date of Defense 2015-06-05
Page Count 69
Keyword
  • Automotive Electronic
  • RBV
  • Flexible Printed Circuits
  • FPC
  • Abstract The enterprise resources are always reviewed for certain reaction activities to the target products and marketing, which should be the same preparation as FPC Company is targeting to develop automotive application products and market. This case study is subject to how to distiguwish and identify the core competences among the valuable resources of the case company.
    This study is built on the theory of RBV (Resource-based View) to analyze the differential of each automotive application against to the each different resource as like production capability, process capability, human resources or anothers. The automotive application of FPC can be defined to 5 categories as like; Infotaiments, Switchs, Sensors, Powertrains and Lightings.
    The results of this study are expected to conclude the below contributions;
    1. The developing priority sequence of the automotive application for the case company;
    2. The core competence of case company on the targeting automotive application;
    3. The possible developing direction of automotive application in the future.
    Advisory Committee
  • Hsien-Tang Tsai - chair
  • Huang, Pei-how - co-chair
  • Cher -Min Fong - advisor
  • Cher-Hung Tseng - advisor
  • Files
  • etd-0523115-094959.pdf
  • Indicate in-campus at 5 year and off-campus access at 5 year.
    Date of Submission 2015-06-23

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