The propose of the study is investigation the relationship between college student’s
Facebook usage and well-being─narcissism as the moderate variable.The research question is the relevance between the attitude, the frequency and the well-being of college students who use Facebook, use the narcissism as the moderate variable.The research method use the survey study by questionnaire then select Taipei,Taichung, Tainan and Kaohsiung each of them choose a university.
The valid questionnaires of subjects are 373,the effective rate is 98.1% in 4 universities.They were given “The Frequency of Facebook Usage”,”Narcissistic Personality Inventory(NPI-16)” and “Oxford Happiness Inventory(OHI)”. The data
of questionnaires was analyzed with t-test,Pearson’s Product-moment Correlation) and Multiple Regression.There were several findings in this research:
1.Narcissism is positively related to the attitude of Facebook usage and the online sociability of Facebook.
2.The attitude of Facebook usage is positively related to the well-being,the interpersonal relationships and the self-affirmation.It has no related to the life satisfacation and the mental health;The online sociability of Facebook is positively related to the well-being,the life satisfacation, interpersonal relationships and the self-affirmation.It has no related to the mental health.
3.There has no interaction between Narcissism with the attitude of Facebook usage and the online sociability of Facebook.
Finally, the researcher found that the above discussion, and made several recommendations to provide the relevant institutions, reference staff and follow-up research on.
Keywords: College Student, Social Network, Facebook, Narcissism, Well-being