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|Type of Document
||Exploring the Key Factor of Successful Operation of Professional Medical Institution－A Study on Customer Demand Motivation and Customer Satisfaction|
|Date of Defense
||professional hair regrowth medical institution
key success factors
needs and motivations
||This research aims to discuss key success factors model of one professional hair regrowth medical institution (Use institution as abbreviation in this research). Our main research items are Institution’s Customer needs, motivations, service quality and customer satisfaction.|
We did the analysis and literature review base on institution’s industry situation, customer needs and motivations, service quality, customer satisfaction and key success factors.
We use quantitative method as our main method and use qualitative method as secondary method to assist this research to know customer satisfaction and opinions to management from nursing staffs in institution.
In order to know what are customer satisfaction and key success factors, we sent out 125 questionnaires and interviewed 22 customers in the institution.
According to the research, it reveals that the institution has outstanding service quality and customer satisfaction, both are key success factors of institution in running business. These factors are attribute the success to excellent service quality served by nursing staffs, good working environment in institution, harmonious and cooperative corporate culture with personnel system and leadership style of supervisor, cultivate high quality of nursing staffs, bringing up a successful professional medical institution today.
|| Ming-Chu,Yu - chair|
Bih-Shiaw,Jaw - co-chair
Yu-Ping,Wang - advisor
Indicate in-campus at 99 year and off-campus access at 99 year.|
|Date of Submission