Title page for etd-0521115-234448


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URN etd-0521115-234448
Author Chun Li
Author's Email Address No Public.
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Department Business Management
Year 2015
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Application of customer lifetime value model in water filtration industry
Date of Defense 2015-06-18
Page Count 48
Keyword
  • Customer lifetime value
  • Water filtration industry
  • Housing drinkable water industry
  • CRM
  • Customer database
  • Abstract Customers are always one of the most important part of a business, however we still stuck in the problem which is “satisfying customers” for a long time. It can lead company to a dangerous situation, satisfying customers without asking other question is very possible to raise service cost in a company. Before doing customer satisfying program, we need to ask some questions, like is these customers worth to invest such big money? How higher the customer satisfaction is enough? Do we have a better way to distinguish those customers?
    So, there comes Customers Lifetime Value, and this concept was generally accepted by many organizations in US, like IBM and Bestbuy. And they use this to manage their customers. However, it's not well accepted in Taiwan, usually because of business confidential of their own documents. But it is such a waste of so many data in those companies’ database.
    That’s why this research focuses on how to transfer CLV model into a local business which provides water filtration industry for drinkable water in Taiwan. Its’ special business model let us can gather as much customer data as we need quickly. It make contrast with their every customers to maintain their profit. After calculate their CLV, we want to provide some strategy suggestions to this company.
    Advisory Committee
  • S.Y. Hwang - chair
  • Chien-Yuan, Sher - co-chair
  • Hao-Jie Lin - co-chair
  • Chi-Cheng Wu - advisor
  • Files
  • etd-0521115-234448.pdf
  • Indicate in-campus at 5 year and off-campus access at 99 year.
    Date of Submission 2016-02-01

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