The smartphone technology and the output value have rocketed since the iPhone 1st generation was introduced in 2007. Today, smartphones can be seen everywhere, not only for entertainment, but also for business which has become part of everyday life. According to Topology Research Institute research, the shipment of smartphones are expected to reach 1.467 billion globally in 2015, increasing on year by 14.79%. Beside the large increase on sales revenue and the potential growth in of smartphone, the relevant software and services is also bring huge output value and business opportunity. With the foldable display has been successfully developed, smartphone users can enjoy more convenience with bigger screen and better visual effect. However, with the rapid advancement of smartphone technology and the fast changes in the market, it is essential to develop products according to the trend of technology and to fit the consumer preferences and demand; thus will bring in more business opportunity and increase profit, which is the critical issue for any enterprise.
These data of this study were collected with convenience sampling method from smartphone or tablet users. Total of 344 effective survey have been reclaimed from random sampling through internet. Basic survey analysis has been conducted based on this research model to check the effects of the dimensions and the differentiation in the “Intention to Use” with the variation of the population; thus to understand the reason and motivation for users’ acceptance and purchasing behavior of the foldable display.
The results show that all three factors, “Job Relevance”, “Output Quality” and “Result Demonstrability”, have profound effect, in which “Perceived Usefulness” has positive effect on “Intention to Use”. In addition, it is also observed from the results that “Subject Norm” has positive effect on “Perceived Usefulness” and “Intention to Use”. As for the effect of population variance to Intention to Use, the results indicate that all three factors of the population variance (sex, age, and education level) have no relevant effect on “Intention to Use”, and that average hour of use (or habit) has great effect on “Intention to Use”; thus, habit is the main effect of “Intention to Use”.
Foldable Displays, Subjective Norm, Job Relevance, Output Quality, Result Demonstrability, Perceived Usefulness, Intention to Use.