Title page for etd-0515113-152400


[Back to Results | New Search]

URN etd-0515113-152400
Author Li-Yu Hung
Author's Email Address No Public.
Statistics This thesis had been viewed 5352 times. Download 0 times.
Department EMBA
Year 2012
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The thesis chose the C freight forwarder serving majority of iron and steel companies as the case company
Date of Defense 2013-05-14
Page Count 114
Keyword
  • the iron and steel industry
  • the freight forwarder
  • AHP
  • Abstract The coverage of service areas of freight forwarders spread over the world in the global transportation industry. Because of homogeneity of services and low entry barriers, undoubtedly the forwarders industry is highly competitive. When Taiwan was approved to join the WTO in 2002, the government granted foreign forwarders the right to set up their subsidiaries in Taiwan. Ever since then, local freight forwarders have increasingly seen eroded market shares and fierce competition.
    The thesis chooses the C freight forwarder, serving mostly companies in the iron and steel industry. The methodology of AHP questionnaires was implemented, and 7 copies were collected from those iron and steel customers of C Company.
    From the data analysis, the conclusions are as follows.
      Among the five constructs about how the steel customers choose the forwarder through the pairwise comparison, the most important one is “relationships and credits.” and the second one is “shipping space and financial ability.” In fact, the forwarder which provides lower freight charges doesn’t necessarily get the order. Specifically, maintaining stable long-term relationship with customers plays an important role. On the other hand, in the high competition of the forwarders, one cannot stand out from another simply by lowering freight charge or handle fees. Comparies should meet industry standards in terms of professions of sales agents and shipping time first, and strive to keep better relationships with customers. The predominant freight forwarders with better CRM ability can anticipate the trends of customers’ demand, meanwhile they will build up the competitive advantages from the peer group.
    Advisory Committee
  • Pei-How Huang - chair
  • Fen-Hui Lin - co-chair
  • Yih Jeng - advisor
  • Files
  • etd-0515113-152400.pdf
  • Indicate in-campus at 99 year and off-campus access at 99 year.
    Date of Submission 2013-06-15

    [Back to Results | New Search]


    Browse | Search All Available ETDs

    If you have more questions or technical problems, please contact eThesys